Digital design for Electrolux online Sustainability Report
Electrolux Group is a leading global appliance company that strives to be at the forefront of sustainability in society through its solutions and operations.
The team at Intellecta was responsible for developing the annual Electrolux Sustainability Report 2022, which includes both an extensive PDF version and a summary online edition. Within the team, my role involved crafting the UX and UI design for the online report.
Role
Art direction, digital design
Client
Electrolux, 2022
Team
Client Director: Kathryn Franzén, Intellecta
Art Director: Angelica Zander, Intellecta
The mockups display design drafts during the process, and all content is dummy. The texts and numbers have no relation to Electrolux Group.
Developing the online report was an iterative process that involved exploring whether it would be optimal to create a standalone one-pager or integrate the content into the sustainability-related section of the existing Electrolux Group website. Several factors had to be taken into consideration, including what would work best from a communicative perspective as well as what would be most efficient from a maintenance standpoint.
